ABC of marketing

Online shop optimization: mobile SEO for e-commerce

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The e-commerce industry is growing fast, but it isn’t growing at the same rate as mobile internet use. That means that anyone selling products online needs to be thinking about how to optimize their site for mobile users and customers, or risk being left behind by competitors who are meeting the needs of their customers on the go. If you’re looking to improve your mobile SEO and make your online shop more convenient and effective for potential buyers using smartphones and tablets, these steps will get you started in the right direction.

Mobile devices

A mobile device is a small, portable computer that can be used to access the internet and other computer networks. Mobile devices include smartphones, tablets, laptops, and netbooks. Light and portable. We use them at home, at work, on vacation, on the go – literally everywhere.

And now with an increasing number of people shopping online, it’s imperative to optimize your site for all these different screen sizes. What does this mean? Well if you don’t think about mobile then you could potentially lose sales. For example, users who visit your website via their phone are likely looking for something specific and will probably leave when they don’t find what they want quickly.

Mobile shopping statistics 

The number of mobile shoppers is expected to continue to grow in the coming years. By 2022, it is estimated that there will be 1.8 billion mobile shoppers worldwide. This growth presents a great opportunity for online retailers to optimize their mobile shopping experience and make sure they are appearing in search results. 

Today, 50% of all searches happen on mobile devices. That’s why Google has been making big changes over the past few years. It’s not just about making websites more responsive to mobile browsers – Google wants websites to rank higher when people are searching on their phones or tablets.

Google Update: Mobile First-Index

Google’s Mobile First-Index is a new update that will change the way your website is indexed and ranked. This update means that Google will now use the mobile version of your website as the primary source when crawling and indexing your site. This means that if you don’t have a mobile-friendly website, you could see a drop in your search engine rankings.

RWD, Responsive Web Design

In order to provide the best possible user experience for mobile shoppers, it is important to have a responsive web design. This means that your website will resize and adjust itself based on the device that it is being viewed on. By doing this, your website will be easy to navigate and use no matter what type of device your customer is using. Additionally, responsive web design can help improve your search engine optimization as it makes it easier for search engines to crawl and index your website. Plus, it’s a ranking factor.

ASO, App Store Optimization

ASO is the process of optimizing mobile apps for the purpose of achieving a higher ranking in an app store’s search results. The ultimate goal is to drive more traffic to your app’s page in the app store, which should lead to more downloads. Many online stores choose their own application that is more user-friendly. Users appreciate the ability to keep products in the basket, the lack of continuous data entry, etc.

SEO for mobile devices – the most important elements

Here’s your magic ten:

  1. Make sure your website is responsive so it can be easily viewed on a mobile device.
  2. Use large, easy-to-read font sizes for your text.
  3. Use short, descriptive titles and Meta descriptions.
  4. Include customer reviews and testimonials.
  5. Make sure your website loads quickly on a mobile device.
  6. Add navigation that is straightforward and easy to use.
  7. Include links to other content or products (or offers) within the same site.
  8. Limit the number of clicks needed in order to find what you are looking for.
  9. Ensure the site displays well on smartphones – do not use any features or plugins that are incompatible with smartphones (iPhones, Android devices).
  10. If you have an online shop, make sure your product pages are optimized for mobile shopping by following these guidelines:
  11. Include important information about the product such as price, size, color, weight and more at the top of the page.

Find your SEO agency

When you’re ready to take your e-commerce business to the next level, it’s time to find a Limerick SEO agency that can help you optimize your site for search engines. A reputable company will have a strong understanding of what Google looks for in a website and how they rank sites, so make sure you find one with experience and success stories. 

Wrapping up

Mobile traffic is continuing to grow at a rapid pace, so it’s important that your e-commerce site is optimized for mobile devices. By following these tips, you can make sure that your online shop is visible to mobile users and that they have a good experience when they visit your site. After all, if people can’t find your online shop, they can’t buy your products!

If you need more information about mobile optimization and positioning check this website:

https://www.icea-group.nz/seo-galway/. Remember that no one will answer you better than a specialist.

(fot. pexels.com)

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