ABC of marketing

SEO and e-commerce marriage. What should you know about optimizing your online store?

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Every business owner wants to make their company’s website successful, but not all of them understand the intricacies of search engine optimization. Just because you have a website, it doesn’t mean you will be getting traffic in no time at all. In fact, even if you do everything right, it may take you months or even years to start getting organic traffic to your site, so it’s imperative that you start with the basics. Here are some ways to optimize your e-commerce store for SEO success!

What is e-commerce marketing?

E-commerce marketing is the process of driving traffic to your online store and converting that traffic into sales.  To be successful, you need to focus on three things: search engine optimization (SEO), conversion rate optimization (CRO) and content creation. 

There are currently 24 million e-commerce sites worldwide, and 69% of Google traffic comes from them. In addition, it is estimated that by 2040 95% of all retail purchases will be made online. Still, the most important thing is the customer and his needs, as approximately 68% of people abandon their shopping cart and change their website if they feel that a given brand is not interested in them.

Connection between SEO and e-commerce strategies

Visibility – Traffic – Conversion. The sale must be built on the previously developed two elements – visibility and organic traffic. The process of building visibility usually takes the first 3 months of working with a new store. Another goal that we strive for in the SEO ecommerce process is to translate visibility into organic traffic on the website. Thanks to this, we have a chance to convert, i.e. transform passive internet users into active consumers. A properly designed website encourages you to stay longer, and thus increase the chances of finalizing the order.

How to choose a platform?

When it comes to choosing a platform for your e-commerce store, there are a few things you should take into consideration. First, you need to decide what type of products you’ll be selling. If you’re selling physical goods, you’ll need a platform that can handle shipping and inventory. If you’re selling digital goods, you’ll need a platform that can handle downloads and security. You also need to consider your budget and what features you need. Keep in mind that some platforms offer more features than others. For example, if you need social media integration or an app marketplace, then the Wix e-commerce store is the right choice for you. 

If you’re looking to create an online shop, Wix is a popular solution that offers everything you need to get started. However, in order for your store to be successful, you need to make sure it’s optimized for search engine success. 

Overall, Wix is a great platform for those who are looking to create a simple website. The main downside is that it is not as customizable as some of the other options out there, and it can be difficult to change templates once you’ve already started building your site. However, Wix does offer a wide range of features and templates to choose from, so you should be able to find something that suits your needs.

Shop optimization tips for beginners 

If you are starting to devise a visibility strategy you need to reach out to Wix SEO services. Here are some tips for you to start!

  1. Use keyword-rich titles and descriptions.
  2. Organize your products into categories and subcategories.
  3. Use high-quality product images.
  4. Create unique, keyword-rich product pages.
  5. Promote your products on social media.
  6. Include plenty of reviews from satisfied customers.
  7. Make sure that search engines can easily crawl all of your content using HTML tags like headings and paragraphs.
  8. Add alt text for each image in order to give search engines a better idea of what’s being shown in each picture.
  9. Install Google Analytics code on your site so that you can track traffic sources and conversion rates.
  10. Follow Google’s webmaster guidelines.

If you want your ecommerce store to be successful, you need to make sure it is optimized for search engine success. This means using the right keywords, having a responsive design, and making sure your content is of high quality. Additionally, you need to keep up with the latest trends in ecommerce in order to stay ahead of the competition: q-commerce, m-commerce, omnichannel, eco e-commerce and more!

Main photo: Bram Naus/unsplash.com

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